Brand Identity Refresh
Category: Branding
Year: 2024
Client: Spotless Cleaning
Task:
Spotless approached me to help refresh and modernise their overall brand identity - from the logo and email signature to their vehicle wraps. I also developed a comprehensive set of brand guidelines to ensure consistency across all future communications.
Challenges:
The main challenge was creating a visual identity that made Spotless stand out in a saturated cleaning market without losing the familiarity people expect from the industry. I wanted their branding to turn heads - especially when one of their vans drove past.
Outcome:
The final outcome for Spotless came together even better than expected. The link between the colour palette and the layered water droplet icon worked beautifully, creating a fresh and vibrant identity that felt clean and modern. The design helped Spotless stand out both online and on the road, with their vans instantly catching attention. The client was really happy with the results, and Iām proud to have helped their brand shine.