Category: Logo & Collateral Design
Year: 2024
JB Engineering approached me to help refine their logo, as their existing design felt awkwardly off-balance and lacked visual harmony. They were unsure whether they wanted a complete redesign or a subtle adjustment, so I began by exploring both options - modernising shapes, refining alignment, and improving overall balance while retaining their brand recognition.
One of the main challenges in this project was understanding exactly what the client wanted from their logo update. They were unsure whether to completely redesign it or simply refine the existing version. I needed to strike the right balance - improving the logo while keeping it familiar enough that they could continue using their existing materials without a full brand rollout.
After refining several logo concepts, I developed a final version that fully met the client’s expectations. Impressed with the result, JB Engineering asked me to create additional materials to carry the new look across their brand. I went on to design an A4 presentation folder and a series of e-shots, each maintaining consistency in colour, typography, and layout. The outcome was a cohesive and professional brand identity that worked seamlessly across both print and digital platforms.
The first concept aimed to modernise JB Engineering’s logo with a cleaner, flat colour palette and flowing lines forming the letter E to represent Engineering. The goal was to refresh the brand while keeping it balanced and contemporary. After review, the client felt it moved too far from their original identity, leading to the refined final design below.
