Orion Homes
Category: Marketing Collateral
Year: 2024
Task:
Orion Homes initially approached me to support their team with the design of a banner stand for one of their new developments. As the project progressed, they requested additional social media content and further promotional banners. The overarching goal was to create visuals that attracted and reassured potential homebuyers, especially first-time buyer, by conveying trust, professionalism, and reliability throughout all brand touchpoints.
Challenges:
The project presented two key challenges. First, Orion Homes had no established brand guidelines, so the visual style had to be built entirely from their logo and existing colour cues. The bigger challenge was the lack of photography, none of the homes had been built yet, leaving no real imagery to showcase in the marketing materials. This meant creating visuals that still felt aspirational, trustworthy, and polished without relying on actual property photos.
Outcome:
The final outcomes came together well. The banners echoed the look and feel of the Orion Homes logo, creating a consistent visual style that carried through to their social media content. Once CGI renderings of the homes were available, they were integrated to strengthen the overall presentation. The result was a cohesive, professional set of materials that the client was very happy with, and I was pleased with the clarity and impact of the final work.