Pelican Yutong Social Style
Pelican EV Social Style
Pelican Yutong EV Trucks Social Style
Pelican AE Auto Social Style
Pelican Yutong
Category: Social Media Social Styles
Year: 2023
Task:
Pelican Yutong asked me to create a cohesive social media style for their main brand and sister brands: Pelican EV, Pelican Electric Trucks, and Pelican AE Auto. The aim was to build a unified visual system that improved brand recognition while giving each sub-brand its own character. This included establishing consistent typography, colour palettes, layouts, and content styles across all social channels.
Challenges:
One of the main challenges was the absence of formal brand guidelines. Pelican Yutong provided only their logo and basic colours, which meant the visual system needed to be developed almost entirely from scratch. In addition, their photography and image library were very limited, making it difficult to create a consistent, high-quality look across all social content.
Outcome:
Each brand achieved a distinct yet cohesive social style that both the client and I were extremely pleased with. By drawing visual elements from each logo, I created unique identities for the sister brands while ensuring they still felt connected to the Pelican Yutong family. The final systems balanced consistency with individuality, exactly the result this project required.