UK Car Line
Category: Logo & Social Assets
Year: 2025
Task:
UK Carline initially approached me to improve their online presence through social media content across various platforms. During the process, I noticed that their existing logo felt outdated and didn’t reflect the professionalism of their brand. I recommended a logo refresh to strengthen their visual identity, and the client agreed, trusting me to modernise and renew it before developing the supporting social media visuals.
Challenges:
The main challenge in this project arose when creating the social media posts. UK Carline had limited high-quality images of the vehicles they were promoting, which made it difficult to capture the cars’ appeal and convey a strong visual presence. This required extra creativity to design engaging posts that still reflected the quality and professionalism of the brand.
Outcome:
The logo refresh was completed successfully, and the client was very happy with the updated design. UK Carline quickly rolled out the new branding across their website, uniforms, and marketing materials, creating a stronger and more cohesive identity. For the social media content, the image-quality issue was resolved after they gained access to a larger library of manufacturer photos and brought in a photographer for custom shots, resulting in more engaging and professional posts.